A Logo That Tells a Story

At the centre of Thrifty Boutique’s new look is a whimsical clothing hanger, drawn in a continuous line style. This design choice captures the essence of thrifting—reusing, recycling, and sustainability—while aligning with modern design trends.

Beneath the hanger, the words “Thrifty Boutique” are placed in a supportive position under “supporting Chilliwack Hospice Society,” emphasizing the Boutique’s essential role as the Society’s primary source of funding. An arc element mirrors the design of the new Chilliwack Hospice Society logo, creating visual harmony between the two brands and reinforcing the connection between shopping at the Boutique and supporting compassionate care in the community.

An Elevated Thrifting Experience

The Boutique’s new identity is designed to enhance its appeal to a broad audience, from thrifting enthusiasts to those new to second-hand shopping. By combining style with purpose, Thrifty Boutique creates an inviting space where every purchase contributes to vital grief and palliative care programs in the community.

“Thrifty Boutique is more than a thrift store—it’s a destination for those seeking stylish, affordable finds in a welcoming and upscale environment,” says Sue Knott, Executive Director of Chilliwack Hospice Society. “Our new look reflects the quality of the experience shoppers have come to expect and highlights the critical role the Boutique plays in funding our programs.”

The Boutique has been in business for 15 years and is frequently recognized as ‘Best Thrift Store’ by The Chilliwack Progress A-List. By offering a curated selection of new and preloved items—ranging from home décor, clothing, jewellery, and kitchen supplies to small appliances, books, games, children’s toys, and electronics—the Boutique ensures a unique shopping experience for everyone.

A Record-Breaking Year of Growth

In the past fiscal year, the Boutique achieved record-breaking sales with over 341,000 items purchased. This growth was made possible thanks to a dedicated team of more than 145 volunteers and eight employees who processed donations from over 11,000 generous community members.

“The record-breaking year we’ve had is a testament to the amazing support we receive from the Chilliwack community,” says Sandy Parker, Store Manager. “From our incredible volunteers and staff to the generosity of those who donate and shop with us, every single person contributes to our success. It’s rewarding to see how the Boutique not only raises essential funds for Chilliwack Hospice Society but also creates a meaningful impact in the community.”

A Leader in Sustainability

Thrifty Boutique is not only a business success but also a leader in environmental responsibility. By recycling over 144,000 lbs. of textiles last year, it actively reduces landfill waste and demonstrates a commitment to sustainability. The Boutique’s mission aligns with broader goals of social, economic, and environmental impact, ensuring a thriving and compassionate community.

A Fresh Colour Palette and Fonts

The updated brand identity introduces a sophisticated and calming colour palette:

• Teal, the primary colour shared with Chilliwack Hospice Society, represents rejuvenation, creativity, and tranquility.
• Blush adds a sense of warmth and elegance, while Merino, a soft neutral, creates a clean and polished aesthetic.

The new logo pairs two typefaces to create a distinct yet complementary feel:

• DM Sans, a modern and accessible font used in Chilliwack Hospice Society’s new branding, ensures continuity and professionalism.
• Céline, a clean and delicate typeface with a hint of playfulness, brings a boutique-inspired flair to the Thrifty Boutique’s materials.

A Local Collaboration

The new design was created in partnership with Camilla Coates of Ergo Design Group, a local graphic artist. Camilla’s thoughtful design process ensured that the Boutique’s refreshed branding aligns seamlessly with Chilliwack Hospice Society’s mission while giving the store its own unique identity.

Why This Matters

Thrifty Boutique plays a vital role in supporting the programs and services of Chilliwack Hospice Society, including grief counselling, palliative care support, and community education. By elevating its branding, the Boutique strengthens its connection to customers and encourages more people to shop with purpose.

“This rebrand is about more than aesthetics—it’s about building awareness and encouraging community engagement,” says Knott. “When you shop at the Thrifty Boutique, you’re directly supporting programs that help individuals and families navigate grief, dying, and death.”

Visit the Thrifty Boutique

Step into Thrifty Boutique, Chilliwack’s upscale thrifting experience where style, sustainability, and community come together. Located at #101–7955 Evans Road, discover treasures that make a difference!

Chilliwack Hospice Society is a community-based organization that helps individuals and families dealing with dying and death through support, education, and programs that promote wellness and healthy grieving.

The Bridge: A Symbol of Connection and Healing

The new logo features the graceful arcs of a bridge—a meaningful symbol of connection, resilience, and transformation.

• The lower arc, solid and enduring, represents the foundation we provide—strong, unwavering, and built to support the weight of grief and transition. This symbolizes the breadth of resources and services we offer, from grief counselling to community education to palliative care support.
• The upper arc, composed of lighter segments, mirrors the unique, personal paths of those we serve. Grief is never linear; it takes unexpected turns and evolves over time. These arcs reflect each client’s journey and the compassionate care they receive as they move through grief and loss.
• The parallel paths of the arcs illustrate how Chilliwack Hospice Society walks alongside its clients; ensuring our support and resources align with their individual needs at every step. This relationship creates a safe, supportive space where clients can find the strength and solace they need.

“Our logo reflects who we are and what we do; creating connections and providing steady support during some of life’s most difficult moments,” says Sue Knott, Executive Director of Chilliwack Hospice Society. “The bridge isn’t just a symbol; it represents the journey we take together.”

Centred on Grief and Hospice Palliative Care Support

This rebrand emphasizes the Society’s focus on grief support while continuing its long-standing hospice palliative care support programs. With the addition of “Centre for Grief Support” to our name, we make our purpose unmistakably clear. We are here for the Chilliwack community, offering a safe space and tailored support for adults, children, and youth coping with grief and loss. Services are available in the hospice, hospital, care facilities, and in people’s homes, ensuring dignity and care at every stage of life.

A Palette and Typeface for Calm and Clarity

The new colour palette features teal as its primary colour, a calming mix of blue and green that symbolizes hope, balance, and peace. Mint green complements this foundation with its soft, refreshing tones, representing growth and healing. Together, these colours create a sense of tranquility and renewal that aligns with the Society’s mission.

The DM Sans font is approachable, modern, and easy-to-read, reflecting our dedication to accessibility for all ages. Its clean and confident lines speak to our professional, compassionate approach while remaining welcoming and warm—a perfect complement to the stories of resilience and care our organization represents.

A New Look for the Thrifty Boutique

As part of the rebrand, the Chilliwack Hospice Society’s Thrifty Boutique is also unveiling a complementary new look. This refreshed design aligns with the Society’s updated branding and reflects the elevated thrifting experience that shoppers have come to expect. The boutique continues to play a vital role in supporting the Society’s programs and services through community generosity.

A Local Collaboration

The new look was brought to life in collaboration with local graphic artist Camilla Coates of Ergo Design Group. Her thoughtful and creative approach helped ensure the updated branding truly reflects the mission and values of Chilliwack Hospice Society.

Growing Together

This revitalized look is part of our broader strategy to reach more people, raise awareness about our services, and ensure inclusivity for all who seek our help. Our brand reflects not only who we are today but also where we are headed—toward a future where no one in our community faces grief or the end of life alone.

“This rebrand isn’t just about a new look; it’s about ensuring that everyone in Chilliwack knows they are not alone,” says Sue Knott. “Whether you’re grieving a death or navigating end-of-life care, we’re here to help.”

Sharing the Message

The bridge in our logo is not only symbolic but also a call to action. We invite you to cross that bridge, whether by accessing our services, sharing our message, or supporting our work. Together, we can foster a community where compassion, understanding, and healing flow freely, helping everyone navigate the challenges of grief and end-of-life with dignity and care.

Chilliwack Hospice Society is here for you, every step of the way. Let’s walk this path together.

Chilliwack Hospice Society is a community-based organization that helps individuals and families dealing with dying and death through support, education, and programs that promote wellness and healthy grieving.

Photo by Vickie Legere

The runway at the 6^th annual Fashionista Fashion Show will be “classy and a little bit sassy,” event organizers at the Thrifty Boutique say, when 50+ original thrifted outfits are shown by volunteer models in support of Chilliwack Hospice Society.

The fundraising event has become a highlight of the Spring season for many in the local thrifting community. Each outfit is curated by Thrifty Boutique staff from donations received at the store. Following the show, featured items including clothing, shoes, and jewelry are available for sale.

Photo by Vickie Legere

Models vary in age from seven to 70, and include Thrifty Boutique volunteers, their grandchildren, Chilliwack Hospice Society directors, and members of the community.

“Some of our volunteers enter the show with trepidation but by the end of the night all are smiling and full of laughter,” Thrifty Boutique manager Sandy Parker remarks. “It is truly rewarding to see everyone on stage having as much fun as our audience.”

Starting at 6:00pm, attendees can enjoy delicious hors d’oeuvres and a complimentary glass of champagne while browsing a delightful pop-up shop, bid on items in a silent auction and penny social, and enter to win door prizes.

Thrifty Boutique hosts the annual Fashionista Fashion Show in support of Chilliwack Hospice Society, Friday, May 10 at Evergreen Hall. Tickets are $30 and available in-store at the Thrifty Boutique located at #101-7955 Evans Road.